Solo ads are an affordable and effective way to put your product or service in front of a target audience. There are a lot of considerations involved with selecting a solo ad seller, creating a funnel, and writing email copy; this article can help you avoid some common pitfalls and begin successfully.
Solo Ads are an alternative form of paid traffic that involves having someone with an extensive email list promote your offer to their subscribers, with the hope that trust is built between sender and recipient, leading them to click your link more frequently, thus leading to more sales or leads.
A good solo ad seller will have a list that specifically targets your niche, an excellent track record in the industry and proof from previous customers that their ads work. Furthermore, there should be multiple price and quality options to choose from; on Udimi you can search between various solo ad sellers based on reputation, price range, results or both factors.
Finding an excellent solo ad provider requires finding one with a proven track record of getting their clients results. They should boast high optin rates on squeeze pages as well as high open and CTR rates in email blasts sent out. Furthermore, these providers should possess strong social media followings which will allow them to promote your offer through their network of followers.
Be sure to make your offer relevant to the target audience of a solo ad campaign. Otherwise, it will be difficult for visitors to become leads and eventually customers or subscribers. Furthermore, your offer should stand out from competitors with an attention-grabbing headline and slogan.
To make sure that your solo ad is a success, you will need a clear understanding of its goals. This will enable you to determine how much to spend and which content type should be created for this ad. Be sure to specify whether you aim to generate leads, drive website traffic or promote specific products/services; once your goals are clearer it will help keep the email focused and on target.
When selecting a solo ad provider, be sure to ask how their list was assembled. Some vendors will have organically built their list through engagement on social media accounts while others purchase lists from third parties. When possible and targeted specifically towards your niche, aim for vendors with organic lists rather than paid lists; this will prevent getting a list that contains bots which may result in low conversion rates. In addition, look for solo ad providers who provide money-back guarantees so you can test out potential providers before making full investment commitments.