Solo ads are an inexpensive form of paid advertising where an online personality in your niche builds a database of subscribers to sell them on your product or offer. Once sold, they then send out emails promoting it and you pay them by the number of clicks or emails they generate – this method has proven successful at driving lots of traffic and sales; just ensure the vendor you choose offers relevant lists that reach out to your niche market and delivers to it the appropriate target audience for you offer.
One of the primary disadvantages of digital marketing is that it can often be an expensive waste. For example, when someone claims they can send 1,000 or more clicks to your site from bots alone – so it is critical that when making purchases of this nature that due diligence be conducted and reviews be checked for providers.
Be sure to ask how the vendor created their list so you can be assured they are providing genuine, targeted traffic. For instance, if they sell you a list of fishing enthusiasts you’ll want to verify they actually fish rather than being simply subscribers of an email newsletter. In doing this way you’ll know your traffic is high-quality and more likely to convert into sales.
Consideration must also be given when purchasing solo ads regarding how their results are tracked. A reputable provider should offer detailed reports regarding session and conversion goals from Google Analytics in order to assess performance of ad and determine whether it warrants investing or not.
Udimi marketplace can also be an invaluable resource when purchasing solo ads, providing the ability to filter sellers based on reputation, verified sales and repeat orders, along with testimonials from those who have experienced success using solo ads to market their business – this will give you an accurate sense of which seller(s) to go for and which ones should be avoided.